Our Stuff

Anything Can Happen

Central Bank of India |
Social Media Campaigns

Creating a unique digital media campaign can be exciting, but how does one integrate it with an existing offline campaign to boost sales and involve the youth as well.
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Task:
Creating a unique digital media campaign can be exciting, but how does one integrate it with an existing offline campaign to boost sales and involve the youth as well.


Solution:
Using Facebook as a platform, Central Bank of India (CBI) was able to segregate the required youth segment and the 'Anything Can Happen' online campaign aimed at young users was developed. Through the Anything Can Happen Contest, facebook users stood a chance to participate and win goodies; thus promoting the Titanium Card by CBI. A Facebook page giving information about the card was created with a link to the microsite which involved an interactive experience. Easy access was provided to download the application form and brochures on the Facebook page also.


Link to work:
https://www.facebook.com/Anythincanhappen

Titanium Fun

Central Bank of India |
Interactive Campaign

Central bank of India was looking for a fun and interactive way of promoting the Titanium Card online and drawing the young crowd.
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Task:
Central bank of India was looking for a fun and interactive way of promoting the Titanium Card online and drawing the young crowd.


Solution:

Armed with the brief from CBI, we developed a fun flash based application that had users trying to get the Titanium card to perform fun activities. A contest was run simultaneously, asking the fans to send in whacky ideas where they could use the card, with one lucky winner getting gift vouchers every week. This helped the users not only interact with Central Bank of India on a one on one basis but the contest gave them a chance to keep coming back for more goodies.


Link to work:
http://www.zeistmarketing.com/cbifun/

Vision Plan Animated Video

Birla Sunlife Insurance |
E-learning video

Post the success of animated videos in effectively training the sales force, BSLI wanted a tool for customers who wanted to know more about a certain plan.
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Task:
Post the success of animated videos in effectively training the sales force, BSLI wanted a tool for customers who wanted to know more about a certain plan. Long and explanatory brochures with stats and figures were done to death and not appealing for the customers at all.



Solution: Following the brief, we created an animated solution which would double up as a sales training video and also aid the customers' understanding of the products. Something which would explain the features of the plan as well as entertain them. And so, Lord Yamraj, Chitragupta and of course Lajjo, made their debut to add more colour and humour along with Adarsh who was soon becoming a BSLI spokesperson.

The video was launched on the BSLI website and distributed through CDs across all branches. It was soon apparent that the chemistry between Yamraj and Chitragupta was greatly appreciated. Add to that the snide remarks of Lajjo, and the Vision video was an instant hit!

Foresight Plan Animated Video

Birla Sunlife Insurance |
E-learning video

So we had the fun video to train the sales force and we had the Lord of Death making customers understand an otherwise boring policy brochure.
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Task: So we had the fun video to train the sales force and we had the Lord of Death making customers understand an otherwise boring policy brochure. The Foresight plan was meant for people who understood the market and made their own decisions. BSLI knew that the sales force and this particular target audience would need something in-depth and statistical to understand the benefits of this plan.

Solution:
What we did was take a common man, compound his everyday worries, throw in a financial expert (Adarsh again - no surprises there) and made it into a finance talk show which would have done CNBC proud. In short, Adarsh took the common man's problem and presented the Foresight plan as the perfect solution using graphs and supportings.

Bachat Plan Animated Video

Birla Sunlife Insurance |
E-learning video

The brief was simple enough, "we need a better way to interact and train sales teams, to engage and keep the attention of sales people during training sessions".
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Task:
The brief was simple enough, "we need a better way to interact and train sales teams, to engage and keep the attention of sales people during training sessions". Birla Sunlife Insurance (BSLI) wanted an easier to understand and interesting training tool for their sales force.

Solution:
What better way to engage and train your sales team than an interactive animated video! Many brainstorming sessions later, we came up with a storyboard that hit the mark. The characters were born and so was the e-learning process for the Bachat Endowment Plan. We handled the entire process right from storyline development to the voiceovers, animation and creating promotional material designs for the same.

Life Se Panga Mat Le Yaar

Salaam Bombay |
Viral Video

Salaam Bombay wanted to connect with the online population on a one to one basis and get non-smokers to take the anti-tobacco campaign ahead.
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Task:
Salaam Bombay wanted to connect with the online population on a one to one basis and get non-smokers to take the anti-tobacco campaign ahead.

Solution:
The Life Se Panga Mat Le Yaar interactive video was created using facebook connect that kick started the quit smoking campaign to be passed from friend to friend. The storyline allows the user to be the single individual who was able to help family and friends quit smoking thereby making himself worthy of being a hero with world acclaim.

Voices Against Corruption

Voices Against Corruption|
Viral Video

Brief was to spread the anti corruption movement to masses as quickly as possible and make the people connect with the cause on a personal front.


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Task:
Brief was to spread the anti corruption movement to masses as quickly as possible and make the people connect with the cause on a personal front.

Solution:
An interactive viral video using Facebook connect, put users who watched the video in the driving seat to stop corruption. Revolving around a storyline that holds each and every individual responsible, the Voices Against Corruption Video had the word spread faster than one could imagine. Connected through a live site and facebook links, the 'send it to your friend' option boosted the campaign to a new level.

Link to work:
http://www.zeistmarketing.com/vac/

Zeist Cubed AR

Internal Augmented Reality

Spread the joy of AR
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Task:
Spread the joy of AR

Solution:
Using Augmented Reality, we came up with a campaign of Spread the Joy through AR. The interactive video gets users to become part of creating awareness of Augmented Reality in India.

Link to work:
http://www.zeistinteractive.com/ar/

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